is one of the most effective ways to add interest. The important
rule to remember is: Don't
be a sissy! For contrast to be effective
it must be strong.
is when things are different, not close but different.
can be large and small type, different fonts, thick and thin
lines, cool and warm colors, smooth and rough textures, and
small and large graphics.
is crucial to organization. Readers should understand what is related at a
what you want the focus to be and use contrast to create that
focus. Then enhance with strong alignment and good proximity.
Then enhance further with repetition.
is the most fun and the most dramatic of the concepts.
is rarely the only concept that needs to be emphasized, but
when you add contrast the other concepts seem to fall together.
sort-ofs and kinda-close. Don't use black
and gray, use
big and little. Remember close
is not contrast.