Websites With a Purpose

A polished website requires forethought and organization, but don't let that scare you off. Take time to consider the other three Ws of the World Wide Web-- why, who, and what. Answer these questions now and you'll save yourself time later. Why? There are two parts to this question. First, ask why do you want a website and what is your mission? The reasons can be as varied as advertising your business, sharing photos with family and friends, or creating a site just because it's fun. Who? Who is your audience? A site targeted for family and friends differs greatly from a site geared toward users worldwide. This is especially true for a niche audience such as gardeners or baseball fans. Finally ask if your audience will check your site daily for updates? If so, you need to maintain your site to accommodate them. Think about how your site's goals mesh with your viewer's habits. What? What kind of content are you going to have on your site? If you know who your audience is, you know what content to provide. For example, if the "who" is Marine Biologists and the what is my research on seahorses, I'd present research on the shrinking habitats of seahorses and include photos, text, and links about seahorse conservation programs. The needs and wants of your audience will help drive the content and presentation on your site. Remember that a website with a purpose is never boring.

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