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Ethical Baselines
( As developed by Paul Lester, author of "Visual Communication" )
1. Categorical Imperative: Right is right, wrong is wrong.
2. Utilitarianism: "The needs of the many outweight the needs of the few."
3. Hedonism: The pleasure principle.
4. Golden Mean: Compromise and negotiate.
5. Golden Rule: Do unto others as you would have them do unto you.
6. Veil of Ignorance: rose colored glasses
Characters will have one of the above personalities as his or her major moral guide.