is to unify and add visual interest.
can be in the form of a bold font, a thick or thin rule line,
the kind of bullet you use, a particular format, anything
the reader can visually and easily recognize.
can be thought of as consistency. Does page 4 relate to page
one? Repetition is an effort to unify all parts of a design.
Notice how the "Design Notebook" has a visual relationship.
advantage of what you are already using and turn those ideas
into repetitive graphic symbols. Make those ideas stronger
and increase the visual organization and consistency by making
it more obvious.
everything is inconsistent, how can anyone tell if something
helps organize the information. It guides the reader through
the page or pages. It helps unify the design.
there is an idea that stikes your fancy, go for it.
the repeated objects are not exactly the same thing but they
are so closely related that their connection is obvious.
you can repetitive elements that have nothing to do with your
purpose. It's ok to have fun.
the mere suggestion of repetition gets the same results.
gives a sense of authority and professionalism to your design.
repeating so much it become annoying.